RENEEMUNDRAISAMARKETINGSTUDENTATBOSTONUNIVERSITY’SQUESTROMSCHOOLOFBUSINESSFOCUSEDONBRANDSTRATEGY,SOCIALMEDIA,PR,FASHION,BEAUTYANDEXPERIENTIAL MARKETING
Her work explores how brands connect with people through storytelling, visual identity, cultural relevance, and memorable experiences.
About Me
Brand strategy, storytelling, and a good excuse to talk about lipstick market share.
This portfolio brings together selected projects across campaign strategy, content planning, branding, and consumer engagement.
Experience
Education
Focus Areas
Eight things I never build without ↓
Brand Strategy
Positioning, audience insight, and cultural research.
Content Planning
Calendars, campaign rollouts, and social storytelling.
Creative Direction
Moodboards, references, and campaign worlds.
Influencer & PR
Creator selection, outreach, and event support.
Campaign Concepts
Big ideas, taglines, and cultural hooks.
Market Research
Trends, consumer behavior, and category analysis.
Visual Storytelling
Decks, layouts, and portfolio-ready case studies.
Execution & Coordination
Timelines, logistics, and follow-through.
Selected Work
Campaign strategy, content planning, branding, and consumer engagement.
Skin Care Network Pop-Up
Personalized skin-analysis retail experience uniting 10+ premium beauty brands at Dubai Hills Mall.
02L’Oréal Paris UAE
Influencer coordination across mega-to-micro creator tiers for the Scalp Advanced range.
03MAE Content Calendar
30-day Instagram calendar with 4 content pillars built around Mumbai Art Gallery Week.
04Saru Bakes Rebrand
Full identity and packaging system across menus, wrappers, and window-box design.
05Label Sugar
Shoot planning, styling conversations, and sales-floor support across a fashion line.
06Trend Report: Graza
How smart packaging turns everyday products into culturally desirable objects.
Skin Care Network Pop-Up — turning skincare discovery into a personalized experience.
Problem
Skincare discovery felt passive — shoppers browsed shelves without understanding their own skin needs.
Insight
An expert-led, personalized skin-analysis format could turn a retail pop-up into a discovery moment, not a display.
Process
Supported coordination with Estée Lauder, Chanel, La Roche-Posay and other partners, helping shape the live demo and consumer journey.
Potential Impact
10+ participating brands, one live demonstration setup, and 100+ projected consumer interactions.
Fashion marketing, brand development & retail operations support
Over a 3–4 month engagement with this contemporary fashion label, I worked across marketing, retail operations, photoshoot coordination, product development, and branding — gaining exposure to how a collection moves from ideation to the sales floor.
Contributions across the brand’s end-to-end process.
Marketing & Brand Dev
Brainstormed campaign concepts and collection launch ideas, and contributed to brand positioning and audience engagement discussions.
Photoshoot Coordination
Coordinated shoot logistics, styling, and product prep, and supported creative direction during shoot-day execution.
Collection Ideation
Researched trends and consumer preferences, and contributed moodboards and concepts for upcoming releases.
Sales & Retail Support
Assisted customers with styling and product selection, and supported day-to-day in-store operations and merchandising.
Rebranding a homemade bakery into a premium, giftable brand
SARU BAKES started as a simple home-bakery identity. The project’s goal was a complete visual and packaging system — one polished enough for gifting and social media, without losing the brand’s homemade warmth. Tagline: “Your daily dose of sweetness.”
A full brand system, from packaging to lifestyle extensions.
Brand Identity
Built a premium identity around the existing logo using mint aqua, burgundy, and cream — homemade but elevated, giftable, and social-media friendly.
Packaging System
Designed a full range — classic box, window box, tin, glass cookie jar, and redesigned butter paper — each tuned for gifting and shelf presence.
Pattern & Icon System
Developed a bakery-inspired icon language — cookies, whisks, cupcakes — refined into a flexible pattern used across packaging and merch.
Brand Extensions
Explored merch, loyalty cards, and seasonal packaging, repositioning Saru Bakes from a product seller into a lifestyle-driven gifting brand.
Art in every gali
MAE is a cultural initiative celebrating Mumbai’s artistic community. As part of the creative team, I helped connect contemporary art with the city’s everyday culture — through visual assets, merchandise, motion graphics, and campaign content built around the idea “Art in Every Gali.”
One identity, translated across every touchpoint.
Identity & Branding
Helped execute MAE’s visual identity across touchpoints, keeping brand assets, layout, and typography consistent across every deliverable.
Content & Ideation
Contributed campaign storytelling ideas, moodboards, and social content concepts aligned with the event’s audience.
Illustration & Motion
Designed sticker and merch artwork in Illustrator, plus logo-reveal animations and short-form video edits in After Effects.
Merchandise
Created production-ready artwork for tote bags, T-shirts, stickers, and postcards, extending the identity beyond the event itself.
From basic product to brand obsession.
Not every breakout brand invents something new. The ones that break through culture take an ordinary product — olive oil, lip balm, sparkling water — and make it feel newly desirable through packaging, storytelling, and social-first design. Graza did this by trading the traditional glass bottle for a bright green squeeze pack, turning a pantry staple into a countertop object people photograph, gift, and keep in reach.
For modern consumers, packaging is the first piece of content — seen before any brand story or ad. The strongest products today aren’t asking how to look premium. They’re asking how to feel impossible to ignore.
Inspired by the rise of social-first CPG brands such as Graza, whose squeeze-bottle packaging reframed olive oil as a casual, everyday ritual rather than a traditional pantry item.
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