Brand activation for the Scalp Advanced launch.
Supported the launch activation for L’Oréal Paris’ new Scalp Advanced range by assisting with influencer coordination, event planning, content creation, and on-ground execution.
The activation connected a range of influencers, from mega creators to smaller niche voices, to generate awareness and social media content around the new product range.
My Role
- Assisted with influencer selection and coordination across different creator levels
- Helped with event ideation, planning, and organization
- Supported influencers during content creation at the activation
- Assisted with editing and refining influencer-led content
- Helped ensure the event experience aligned with the product launch and brand image
Influencer management and on-ground activation for a national product launch.
Influencer Marketing
Identified, selected, and coordinated influencers based on brand fit, audience type, content style, and campaign goals.
Brand Activation Planning
Translated a product launch into an engaging physical experience through event ideation, planning, and on-ground support.
Content Creation & Editing
Assisted influencers during the event and supported editing so the final content was polished, social-media friendly, and on-brand.
Client & Brand Communication
Supported meetings, briefed brand representatives, and explained event concepts clearly to clients and participating brands.
Skills Demonstrated
Impact
Built strong coordination skills by working across influencers, brands, clients, event teams, and content requirements to support smooth execution.