Art in every gali
The Mumbai Art Expo (MAE) is a cultural initiative celebrating Mumbai’s artistic community and creative landscape. The project aimed to create a recognizable identity that connected contemporary art with the everyday culture of Mumbai through the campaign idea “Art in Every Gali.”
As part of the creative team, I assisted in developing visual assets, campaign materials, merchandise concepts, and digital content that supported the overall branding and marketing efforts of the event.
My Role
- Brand identity development
- Merchandise design
- Content ideation
- Digital asset creation
- Motion graphics production
- Campaign visuals and marketing collateral
One identity, translated across every touchpoint.
Identity & Branding
Helped execute MAE’s visual identity across touchpoints, keeping brand assets, layout, and typography consistent across every deliverable.
Content & Ideation
Contributed campaign storytelling ideas, moodboards, and social content concepts aligned with the event’s audience.
Illustration & Motion
Designed sticker and merch artwork in Illustrator, plus logo-reveal animations and short-form video edits in After Effects.
Merchandise
Created production-ready artwork for tote bags, T-shirts, stickers, and postcards, extending the identity beyond the event itself.
Skills Demonstrated
Tools
Impact
Gained hands-on experience working within a collaborative creative environment, and learned how branding systems are applied across merchandise, digital content, event marketing, and audience engagement.