Turning skincare discovery into a personalized experience.
A skincare-focused pop-up event at Dubai Hills Mall designed to analyze customers’ skin concerns and recommend suitable products. The event involved coordinating with multiple beauty and skincare brands, including Estée Lauder, Chanel, La Roche-Posay, and others.
Rather than a shelf to browse, the format made discovery active: an expert-led skin analysis that ended in a personalized recommendation, turning a retail moment into a consultation.
My Role
- Assisted in creating a live demonstration at the studio for clients
- Supported coordination between the agency, brands, and event stakeholders
- Helped shape the live demo and the consumer journey through the space
Skin Care Network Pop-Up — turning skincare discovery into a personalized experience.
Problem
Skincare discovery felt passive — shoppers browsed shelves without understanding their own skin needs.
Insight
An expert-led, personalized skin-analysis format could turn a retail pop-up into a discovery moment, not a display.
Process
Supported coordination with Estée Lauder, Chanel, La Roche-Posay and other partners, helping shape the live demo and consumer journey.
Potential Impact
10+ participating brands, one live demonstration setup, and 100+ projected consumer interactions.
Skills Demonstrated
Impact
Learned how brands create interactive consumer experiences — product trials, live demonstrations, skin analysis, and personalized recommendations.